You are probably wondering why you are getting all these emails about updated privacy policies? Just recently, a new law called the General Data Protection Regulation was passed in the European Union. You’re probably asking yourself how a European law affects you? Here’s how: Because the internet is a worldwide means of communication, laws pertaining to the internet affects everyone involved.
The data regulation law centers on two main principles. The first is that companies need your consent to collect your data. The second is that you should be required to share only data that is necessary to make their services work.
This means that you can now tell Google that just because you’re looking up information on a trip to Las Vegas, you don’t want every single ad you see to be about Las Vegas. Same with social media like Facebook and Twitter. No longer do you have to see ads that are based on your browsing history or personal likes.
Companies like Google, Facebook and Twitter have already added a new option in their settings to disable such tracking. All you have to do is go to that app's settings and look for a setting for “ad preferences”. Once there, you are in full control of how these companies can track you.
It doesn’t stop there though. There are hundreds of other ad tracking companies that are also watching your every move. Good news is there are two websites that help you disable all of these companies tracking abilities.
The sites are: http://optout.aboutads.info